The retail industry has changed radically in recent years. Customers use more than one touchpoint to interact with brands. They research products, compare prices, and make informed purchase decisions. At the same time, they value a more personalized experience across their journey.
The retail industry has changed radically in recent years. Customers use more than one touchpoint to interact with brands. They research products, compare prices, and make informed purchase decisions. At the same time, they value a more personalized experience across their journey.
A fragmented experience invariably leads to dissatisfaction and increases customer churn. It’s time to reimagine the retail experience and create a synchronized shopping experience to acquire, engage, and retain customers across all channels.