Large American Credit Union

Driving Customer Satisfaction through Faster Dispute Management for Retail Banking

Accellor transforms dispute resolution with Salesforce, delivering automation, centralized data management, and significant operational efficiency gains.
>50%

Improvement in staff productivity

8+ min

Decrease in resolution time

CSAT

Score improved significantly

Customer overview

A prominent, member-owned financial cooperative based in the United States provides its members with a comprehensive array of financial services, including savings, loans, and transaction management. As a not-for-profit entity, the organization has grown through strategic mergers and acquisitions and is committed to strengthening member relationships while offering tailored financial solutions.

Challenge

Rapid expansion resulted in fragmented dispute management processes, with more than five disparate client-facing platforms causing inefficiencies such as duplicate entries, incomplete data, manual reconciliations, and regulatory compliance difficulties. These operational challenges hindered productivity and compromised member satisfaction.

Key issues included:

  • Redundant Disputes: Frequent duplication across disconnected systems
  • Incomplete and Inconsistent Data: Gaps in information and data mismatches from various channels.
  • Manual Overheads: Labor-intensive reconciliations and record keeping.
  • Compliance Risks: Difficulty maintaining Regulation E compliance within fragmented workflows.

To address these issues and support sustained growth, the cooperative required an integrated, scalable dispute management solution.

Solution

Accellor spearheaded the transformation by designing and implementing a comprehensive dispute management system using Salesforce Financial Services Cloud (FSC) and Salesforce Experience Cloud. The solution focused on centralizing data, automating repetitive processes, and providing members with enhanced self-service capabilities.

The primary components of the solution included:

  • Unified Dispute Management Platform: All disputes were consolidated into a single, centralized system to provide consistency and eliminate redundancies.
  • Automation and Streamlined Processes: Intelligent workflows automated duplication checks, ensuring accurate and efficient dispute resolution.
  • Self-Service Empowerment: Members were equipped with intuitive self-service options, accessible through mobile, online, and branch-level engagement.
  • Data Accuracy and Visibility: A single source of truth for dispute records enhanced reliability and operational transparency.
  • Regulatory Compliance Automation: Fully automated compliance mechanisms seamlessly addressed Regulation E requirements.

Accellor’s domain expertise and implementation rigor created a powerful, scalable infrastructure aligned with the cooperative’s operational requirements and growth ambitions.

Benefits

The advanced dispute management system resulted in:

  • Increased Productivity: Staff efficiency improved by 50% through automation and process consolidation.
  • Faster Resolutions: Average dispute resolution time decreased by eight minutes per case.
  • Elevated Member Satisfaction: Enhanced processes and improved self-service options led to higher satisfaction scores.
  • Regulatory Compliance: Automation enabled consistent and reliable adherence to Regulation E.

By leveraging Accellor’s expertise and Salesforce’s capabilities, the cooperative achieved a new standard of operational effectiveness in dispute management, reinforcing its commitment to member value and service excellence.

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